What they want to move to is mass customization, Nike Roshe Run Womens where you have the same sorts of Adidas Stan Smith Mujer efficiencies of mass production but you allow people to personalize things.“There are people out there who want to have a shoe made just for Nike Air Max 270 Womensthem,” said Matt Powell, a sports industry analyst for The NPD Group.“The biggest barrier to sustained growth is it takes so long to get the product,” Powell said. “Every brand is doing this. They are making money here, but I don't see it as a big growth area or a significant part of their business.”Custom tailoring has always been part of clothing-making, albeit an expensive niche in recent decades.Outside the sports world, some new outlets — such as Alton Lane and Bonobos — are pitching Nike Air Max 2017 Femme customized clothes.“A company like Bonobos has done very well because it’s centered around personalizing products,” said Saunders, the GlobalData analyst. “Walmart bought them [earlier this year] because Nike Air Max Zero Donne they wanted a stake in that area.”But customizing remains expensive for retailers, and Saunders said not every consumer needs to have clothes molded Adidas Superstar Uomo to their forms.“Some people just don’t care,” he said. “With athletes, everything must fit properly. Most people on a casual bike ride or a jog around the block aren’t really driven by the extreme sort of fitting athletes demand.”
Under Armour athletes can get body scans at the company’s warehouse-sized lab in Baltimore. The lab also contains robotic machinery and 3D Nike Free Run 2.0 Femme printers that make sneakers, although not in mass quantities. Much of the space in the lab, called the Lighthouse, is devoted to improving manufacturing techniques and testing apparel and footwear lines before the products go into full-scale production.Under Armour also is testing manufacturing ideas there for what it calls making local for local, designed to bring manufacturing closer to where it makes sales.The three big sports brands also are seeking to personalize Nike Air Presto Mujer their relationship with customers through wearable technology — devices that monitor performance and health.On Feb. 1, Under Armour will introduce the HOVR Phantom and HOVR Sonic — Nike Air Max Thea Womens running shoes with optional sensors linking via Bluetooth to the popular Under Armour app MapMyRun.In a recent demonstration provided by Under Armour, the app began to link up as soon as the Nike Blazer Womens Phantom was pulled from its box. “
The app collects information on runners’ stride length in inches, steps per minute and minutes per mile, among other data. The Phantoms and Sonics with the sensors cost $140 and $110, respectively.In 2016, Under Armour created a “smart’ shoe with sensor technology for Jordan Spieth, Nike Air Odyssey Donne its top golfer. He wore it during the U.S. Open that year and it incorporated the same devices found in the company’s Gemini line that was available to the public. The sensor, in one of the shoe’s midsoles, showed Spieth took 13,541 steps to complete the 18-hole course.Wherever possible, Dombrow said, the company wants its consumers Nike Air Max 90 Mujer Rosas to benefit from the same technology its professional athletes use.“With advancements in technology, the cost comes significantly down,” Dombrow said. “Things are advancing very rapidly.”www.thomaspolly.fr/ Despite its value taking a 12 percent hit to $28 billion, Nike remains the world’s most valuable label, according to Brand Finance’s annual top 50 rankings in apparel. The independent valuation consultancy reported that the athletic giant retained its No. 1 spot even after a tough year in the North American market www.viajesreinosa.es and the sudden departure of two top-level executives that some have suggested are linked to alleged internal misconduct.
1 post • Page 1 of 1
Who is online
Users browsing this forum: No registered users and 31 guests