Consumers seems to be reacting with their wallets too: at the Nike Air Presto Mujer end of April, 28% of adults 18 and over said they’d consider buying Adidas the next time they were shopping for clothing or shoes. Currently, the percentage is 23%, also a one-year low.While Adidas may not terminate West’s contract, silence and denial have not always proven to be a Nike Internationalist Mujer] sound perception strategy.Recent YouGov data showed that despite an exodus of executives stemming from toxic workplace accusations, Nike’s consumer perception managed to hold up.More executives have since departed, seeming to cause perception to decline once more, but again, not on the scale of a major crisis compared to previous years. Nike actually spent most of 2017 hovering at lower perception levels. As opposed to Adidas, Nike’s CEO has been vocally at the forefront of the situation, acting contrite and promising better results.However, Nike’s Purchase Consideration is taking a more serious beating. Currently, 35% of consumers would consider buying Asics Gel Saga Femme Nike the next time they were shopping for clothing or shoes, its lowest level in 11 months.It is notable is that men have been pushing down Nike’s Purchase Consideration levels further than women.
Adidas’ and Nike’s consumer perception were measured using YouGov BrandIndex’s Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative? Potential revenue is measured with YouGov BrandIndex’s Purchase Consideration score, which asks: “When you are in the market next to purchase clothes or shoes, would you consider purchasing these brands?”Shepard Fairey and adidas Skateboarding joined forces on a special edition Samba ADV silhouette for the BEYOND THE STREETS 2018 exhibition. The collaborative model boasts crisp white uppers, “Star Gear” sock-liners, and the renowned street artist’s name Nike Air Max 90 Hombre Azul embellished in gold foil on the lateral and medial sides near the brand’s signature three-stripes insignia. Lastly, Exacto blade Nike Roshe Run Mujer graphics are adorned near the heel caps. Coinciding with the sneaker is a bespoke skateboard deck, Montana spray-paint can, and additional collectibles.The complete package will hit the BEYOND THE STREETS gift shop for approximately $300 USD each starting June 9. A portion of the proceeds will be donated to Homeboy Industries, a non-profit organization that helps formerly gang-involved men and women Nike Air Max 90 Mujer with free programs and other services.
After debuting as a preemptive MVP tribute sneaker last week, James Harden‘s adidas BTE 2 has now surfaced in five clean new colorways. Unfortunately for Harden, he’ll have to enjoy the quintet of new shoes from the comfort of his home this offseason, as he shot a woeful 2-13 from three while his Houston Rockets were unceremoniously eliminated from the NBA Playoffs by Steph Curry, Kevin Durant, and the Golden State Warriors last night. Arriving in a bold volt/black, a simple white/silver, a stately white/red, a tonal grey, and a classic black/grey, all five of the low-top sneakers feature a Harden logo on the tongue, a reinforced heel and toe cap for extra support, a Bounce midsole for springy and responsive cushioning, and a semi-translucent Nike Air Odyssey Womens outsole. No official release date or pricing information has been unveiled for the Beard’s latest signature silhouette yet, but look for them to arrive on adidas.com later this summer.VietNamNet Bridge - The prospect of Vietnam becoming a new production base of the world seems to be clearer with Adidas’ predictions about the continued shift of the shoe outsourcing center from China to Vietnam.
1 post • Page 1 of 1
Who is online
Users browsing this forum: No registered users and 31 guests